In April of 2010, the City of Montgomery got what Mayor Todd Strange called “a wake-up call.” A survey on obesity identified the Montgomery metropolitan area as having one of the highest obesity rates in the country. Mayor Strange appointed a Health and Fitness “Czar” to address the issue, and a River Region Obesity Task Force (RROTF) was formed. The task force was open to any group or individual in the region with a desire to address the obesity issue. The first meeting was attended by hospital executives, school officials, dietitians, fitness coaches, nutrition experts, municipal, county and state officials, university and college representatives and even salespeople from weight loss product lines!