The Imagine Brownsville Comprehensive Plan helped define a new economic vision for the region. Prosperous vision themes were defined through intensive community engagement, describing a community with low poverty rates based on targeted industrial clusters that offer good jobs paying livable wages and sustainable employment opportunities for future generations. Winner of the American Planning Association’s 2009 Comprehensive Planning Award, the plan had two primary goals: first, to establish the community’s vision objectives for a ten-year planning horizon; and second, to develop an implementable strategy to help reach these targeted objectives by leveraging the community’s natural, institutional, human, economic, and infrastructure resources in an effective, competitive and sustainable way