This toolkit provides messaging and suggested content for community organization partners to help amplify the American Conversation Project (ACP) and encourage other organizations to become part of the ACP. Though the aim is to retain an aligned, consistent tone — nonpartisan, inclusive, hopeful, and open-minded — of course feel free to edit copy to your organization’s voice.
1. Key Messages
- The opportunity: Catalyzed by the 250th anniversary of the United States, the American Conversation Project (ACP) is bringing people together across the country to share stories, listen deeply, and strengthen the bonds that hold us together.
- The challenge: Most of us want to be heard. But the ways we often engage in public life — surveys, social media, town halls — were never designed for that. They’re fast. They’re loud. They’re sometimes heated and don’t feel safe. And they rarely leave room for the kind of conversation that actually changes things. The result? People show up less. Trust erodes. And the decisions that shape our communities get made without the voices of the people most affected by them.
- The solution: ACP is working to rebuild a civic muscle that helps communities thrive — the practice of coming together in conversation, listening past assumptions, and finding common ground. One conversation at a time, in communities across the country. ACP is a nonpartisan national civic listening initiative led by the National Conference on Citizenship, in partnership with Cortico and a growing coalition of civic, cultural, education, faith, and media organizations.
- How it works: Through small-group conversations organized by trusted local community organizations and hosted by community members, ACP will elevate the voices of everyday Americans to better understand how we strengthen our communities and our country.
- The ultimate vision: Through local depth and national coordination, ACP will surface insights from communities across the country and share them back — so people can hear not just what their neighbors are saying, but what Americans everywhere are thinking and feeling.
2. Calls to Action (CTAs)
- Join our conversation on [insert date, time location]! -> [include custom join link and/or QR your portal page]
- Interested in becoming an ACP conversation host partner? -> Fill out this form https://www.amcon.pro/become-a-partner
3. Simple Ways to Share
Below are sample share options that you are welcome to edit to your organization’s voice. Please tag ACP (@theamericanconversationproject on Instagram, Facebook, and LinkedIn) in your posts so we can elevate!
👍5-15 second option: simple engagement
- Like, comment, or reshare an ACP post (just as a single action) or add a line of commentary with the reshare.
📢 5-minute option: original social post
- Sample copy ideas (depending on CTA)
CTA Sample Copy Join our conversation We’re partnering with @theamericanconversationproject to host community conversations because connection in community is what we need during these tough times. Join our conversation on [insert date, time, location]! -> [include custom join link and/or QR your portal page] Become a partner Communities need space for open, nonpartisan dialog and we’re proud to be creating just that with @theamericanconversationproject. If you’re interested in becoming an ACP conversation host partner, fill out this form https://www.amcon.pro/become-a-partner
📩 20-30 minute option: email announcement
Subject: Be in Community With Us [insert dates, times, location]!
During these divisive times, we know that there is an actionable solution to improve civic health: to come together in community for conversation — to listen and reflect respectfully in a way that is best done in person.
We’re thrilled to partner with the American Conversation Project (ACP) — a nonpartisan national civic listening initiative led by the National Conference on Citizenship, in partnership with Cortico and a growing coalition of civic, cultural, education, faith, and media organizations — to bring people together in communities across the country for honest conversations about what matters most. No debate, no agenda — just neighbors listening to neighbors.
We’d love for you to be part of one of our upcoming conversations. These conversations are intentionally small, so be sure to sign up for a spot today:
- [insert date, time, location] -> [include custom join link and/or QR your portal page]
- [insert date, time, location] -> [include custom join link and/or QR your portal page]
- [insert date, time, location] -> [include custom join link and/or QR your portal page]
And if you are a fellow community organization and are interested in learning more about this movement and how to be a part of it, fill out this form.
